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4 Reasons Businesses Should Use Instagram Stories
4 Reasons Businesses Should Use Instagram Stories
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Brands upload a brief of their product and marketing campaign to the platform, then influencers can create their own unique posts about it and submit them to you for approval. Read more about buy insta followers here. When you reach a larger audience through influencer marketing, you also get significantly more opportunities to build backlinks. Links are one of the most important ranking factors that Google uses in search. When you partner with bloggers through guest posting, product reviews or other types of collaboration, you’re almost always guaranteed a new link back to your site. The key to getting discovered by relevant audiences and increasing brand awareness is to use the right hashtags, but remember that it takes time, effort, and extensive research to find relevant ones. Ensure that they are a mix of common and unique ones and encourage your influencers to use this successful combination of hashtags in their posts.

 

 

The relationship between business owners and their customers will determine how fast the business grows. One variable many brands fail to address is how to build a long-lasting relationship with their audience. To build customer loyalty, drive engagement and potential sales, it's essential to create personable content for users to make them feel at ease.

 

 

Tracked URLs also help you better understand the amount of traffic Instagram is driving to your website. Instagram bios have a 150-character maximum, so your goal here is a direct, concise summary of who you are and why people should follow you. Tell your audience about your business using a hint of personality. Instagram bios aren’t searchable, so don’t worry about keywords or hashtags . Its feed focuses on the bold, on-the-go lifestyle of its millennial audience and features fun images to drive engagement.

 

 

Introduced in 2016, Instagram Stories are a step up from posting on your feed. These short, disappearing video clips are imperfect and fleeting and can feel like a very real interaction to audience members. Instagram Stories humanize your brand, which is important in a world where people prefer to buy from a brand they trust and feel connected to. Besides driving traffic and boosting awareness, posting to your Instagram Story helps build your brand’s personality and character.

 

 

You can use your caption or prompt viewers to turn on the sound. Facetune 2 is a free editing app that allows you to apply effects like HDR and tonal contrast as well as adjust brightness, contrast, and saturation. VSCO is also another popular editing app with numerous free filters that resemble popular film stocks.

 

 

The spot was set to a version of "My Way" by Frank Sinatra and featured unique imagery that presented the products and asked viewers what it means to be an original. The brand took advantage of a custom audience that enabled them to retarget and re-engage with the audience. National Geographic continues its tradition of keeping audiences engaged through captivating photographs and storytelling on Instagram. Brunch Boys shares its love of brunch through original videos and photography posted on social media. They took advantage of the Swipe Up function, as well as the tagging feature, both of which are excellent features of Instagram Stories for business. Mastering the art of using Instagram Stories for business, CoverGirl created an ad campaign for its brand awareness marketing.

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